You are here

oldspice

Old Spice – a holiday gifting tradition passed on from grandfathers to dads to sons for more than 75 years – is proud to be partnering with Second Chance Toys for our HoliSPRAY Toy Donation Exchange!

Together, we encouraged moms and dads and sons (and anyone with gently used plastic toys that they’ve outgrown) to donate them to kids in need. As a reward for this grown-up gesture, Old Spice gifted them with Re-fresh Body Spray in exchange for their donation. The inaugural Old Spice HoliSPRAY Toy Donation Exchange ran from December 3 through December 15, 2014.

Inspired by the hilarious moment from the new Old Spice "Dadsong" (:60) TV ad when the dad runs over his son’s childhood toys with a riding lawnmower, the Old Spice HoliSPRAY Exchange was designed to rescue all of those used dump trucks and fire engines to bring joy to the lives of disadvantaged children during the holidays.

Old Spice website: http://oldspice.com

 

 

SCT Blog

December 30, 2014: Old Spice HoliSPRAY Toy Donation Exchange
December 15, 2014: Old Spice Hosts Inaugural HoliSPRAY Toy Donation Exchange To Benefit Second Chance Toys
November 24, 2014: Old Spice Partners with Second Chance Toys for a HoliSPRAY Toy Donation Exchange!

Media Coverage

December 15, 2014: Palm Beach Post: Nolan Gould on His Orphan Black Obsession and Life Post-Modern Family — Exclusive
December 15, 2014: E! Online: Do-Gooder Gallery, Nolan Gould & Isaiah Mustafa
December 15, 2014: Just Jared Jr.: Nolan Gould Trades Toys For Body Spray At Old Spice's Toy Donation Drive
December 12, 2014: The Source: Old Spice HoliSPRAY Toy Exchange with Second Chance Toys
December 11, 2014: WetPaint: Nolan Gould on Modern Family, SAG Awards, TV Obsessions, and Giving Back — Exclusive
December 11, 2014: KTLA5: Nolan Gould Talking Old Spice HoliSPRAY Toy Donation Exchange SCT Partnership