Old Spice – a holiday gifting tradition passed on from grandfathers to dads to sons for more than 75 years – is proud to be partnering with Second Chance Toys for our HoliSPRAY Toy Donation Exchange!
Together, we encouraged moms and dads and sons (and anyone with gently used plastic toys that they’ve outgrown) to donate them to kids in need. As a reward for this grown-up gesture, Old Spice gifted them with Re-fresh Body Spray in exchange for their donation. The inaugural Old Spice HoliSPRAY Toy Donation Exchange ran from December 3 through December 15, 2014.
Inspired by the hilarious moment from the new Old Spice "Dadsong" (:60) TV ad when the dad runs over his son’s childhood toys with a riding lawnmower, the Old Spice HoliSPRAY Exchange was designed to rescue all of those used dump trucks and fire engines to bring joy to the lives of disadvantaged children during the holidays.
Old Spice website: http://oldspice.com