Board of Directors

A distinguished group of professionals helps guide the growth and fulfill the mission of Second Chance Toys. Members include the following:

Sasha Lipton, Founder - Marketing Associate, The Daily (News Corp)
Dale Bornstein - Senior Partner/Director, Global Practices, Ketchum
David Brinker - Senior Vice President of Operations, The Daily
Leslie Leventman - Executive Vice President, MTV Networks
Bronna Lipton - World Languages Department, Scotch Plains Fanwood Public Schools
Shelly Lipton - Chief GrownUp, GrownUpMarketing
Craig Scott - Chief Executive/Entrepreneur
Jerry Shereshewsky - Chief GrownUp, GrownUpMarketing

Sasha Lipton, Founder - Marketing Associate, The Daily (News Corp)

Sasha Lipton, a New Jersey native, is no stranger to community service work and helping others. At a young age she spent time with her father delivering food to homebound seniors for Meals On Wheels. Over the years she has worked at numerous soup kitchens and also sponsored a child from the Dominican Republic through Children International. In the summer of 2006, Sasha volunteered as a counselor at Camp Sunshine, a retreat for children with life-threatening illnesses and their families. It was during the same summer that she got the idea for Second Chance Toys.

Driving with her mom through neighboring towns, Sasha saw many toys being disposed of at the curb, and most of them were as good as new. It got her thinking about how discarding toys was wasteful and terrible for the environment, and that many children would love to have them. As a result of her vision and efforts, Second Chance Toys is now a 501(c)3 nonprofit and tens of thousands of toys have been and continue to be donated to organizations throughout the United States and internationally.

Because of the uniqueness and dual nature of the program, Sasha's efforts have been featured in numerous newspapers and on television and radio shows, including local ABC and NBC TV news stations, WOR News Talk Radio, NPR, Fox News, and two cover stories in the New Jersey Star Ledger. In addition, Sasha has been a featured speaker at the Good and Green Marketing Conference in Chicago regarding the impact of Second Chance Toys on the environment and children.

Sasha's efforts have been recognized with a President's Volunteer Service Award on behalf of the President's Council on Service and Civic Participation. She was a Distinguished Finalist and recipient of the bronze medallion from the 2008 Prudential Spirit of Community Awards for outstanding volunteer work, and she was recognized with a Resolution from the Union County Board of Chosen Freeholders for her work in the community.

A graduate of Northwestern University, Sasha is now a Marketing Associate at The Daily (News Corp) in New York City. Her vision is to build Second Chance Toys into a thriving national charitable organization with community involvement and impact coast to coast and far beyond.

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Dale Bornstein - Senior Partner/Director, Global Practices, Ketchum

In her role, Dale works to develop and grow many of Ketchum’s thought leadership areas and specialty businesses. She works closely with senior leaders to ensure the evolution of the agency’s global practices and key networks, including the Brand Marketing, Food & Nutrition, Corporate, Healthcare and Technology practices, as well as the Global Media Network and Global Creative Community. She also works across many of the agency’s complementary businesses, including Ketchum Sports and Entertainment (KSE), Harrison and Shriftman and Zocalo, the agency's word-of-mouth marketing unit. Partnering with Ketchum's Chief Innovation Officer, Dale also focuses on creativity and developing products, offerings and capabilities that help our clients stay competitive in the marketplace. As a member of Ketchum's ten-person Worldwide Executive Committee, she helps set strategic direction for the agency.

A Ketchum veteran of more than two decades, Dale also acts as Managing Director of the Global Brand and Food and Nutrition Marketing Practices and provides senior counsel to a broad range of clients, including Best Buy (Geek Squad), ConAgra, Frito Lay, IKEA, Kimberly Clark, Libby’s, Pfizer Nutrition, among others.

Committed to attracting and retaining the best talent in the agency business, Dale is focused on deepening our internal expertise and developing our next generation of experts. She’s also passionate about providing access to “industry mentors” who bring outside perspective and insight to our clients and account teams in key industries, sectors, categories. Dale plays an active training role in Ketchum University.

Prior to her current role, Dale served for six years as Director of Ketchum’s New York headquarters office. Previously, she served for four years as the office’s Associate Director and, prior to that, was Director of the New York Brand Marketing Practice.

Before joining Ketchum in 1986, Dale was an Assistant Buyer for Saks Fifth Avenue.

She received her Bachelor of Science degree in communication arts from Cornell University, where she graduated with honors and currently serves on the Strategic Advisory Council for the Department of Communication and was recently appointed to the Cornell University Council.

She is a member of Women In Communications and has served as a senior judge for industry /marketing awards programs including the Silver Anvil Awards and the Effie Awards.

Why SCT: "I joined the board because I was inspired by the vision of a young woman (Sasha Lipton) who wanted to help make a difference for our children and for our environment. As the mother of a six-year-old boy, I hope that my son will embrace the values of Second Chance Toys and like Sasha, one day take action in a way that positively impacts his life and the lives of others."

David Brinker - Senior Vice President of Operations, The Daily

David joined The Daily as senior vice president of operations and business development after four years as president and chief operating officer of Grandparents.com, the first website dedicated to meeting the needs of today’s new generation of grandparents. There, he built the company from a seed of an idea to a community with more than 800,000 monthly unique visitors and 400,000 newsletter subscribers. David exited the company after it was acquired in May 2010.

Prior to founding Grandparents.com, David was a strategic consultant to a number of digital media companies, including MTV, the Orchard, and Amp’d Mobile.

From 2003 to 2006, David was a senior director and then vice president of corporate development and business affairs for the Musicland Group. There, he was responsible for developing and implementing the company’s digital media and mobile entertainment content strategies, as well as serving as a member of the retailer’s strategic planning team.

Before joining Musicland, David was director of corporate development at Alliance Entertainment. At Alliance, he was involved in some of the first licensing deals in digital music. He also authored Current Challenges Facing the Music Industry, an industry whitepaper prepared as a brief delivered to President Clinton by the Recording Industry Association of America and Alliance Entertainment.

In 1998, David co-founded Triage Entertainment, a successful independent record label that was later acquired by Alliance Entertainment. The company produced a number of smash albums, including the platinum-selling Mob Hits and Wow Worship series.

David started his career at EMI Records in 1995. There, he was involved in signing and developing artists including Prince, Five for Fighting, David Gray, and Marcy Playground, among others.

David is a cum laude graduate of Tufts University and a magna cum laude graduate of Fordham University School of Law. He is an experienced endurance athlete, having run six marathons, more than 30 half-marathons, and 15 triathlons. He lives in New York City with his wife, daughter, and son.

Why SCT: “Our family has much for which we are thankful, and being part of the board of Second Chance Toys allows us to share our good fortune with others. On a more practical level, as a father of two young children, I have great appreciation for how big the Second Chance Toys opportunity is for both those who give and those who receive.”

Leslie Leventman - Executive Vice President, MTV Networks

Leslie Leventman is a founding member of MTV Networks (MTVN) and a 30-year veteran of the media and entertainment industry. She has served as executive vice president of creative services, special events, and convention planning for MTVN (a unit of Viacom), one of the world’s leading creators of programming and content across all media platforms. Since joining the company in 1979, Leslie’s creative leadership has led to an impressive body of work. As a branding expert, she has developed integrated creative strategies that delivered MTVN’s business messaging and promoted the company as an industry leader. Leslie’s unique style of branding led to an impressive body of work that has bridged MTVN’s properties and helped shape its voice. Her efforts have resulted in countless acclaimed campaigns, events, and presentations to key business constituents and consumers.

Leslie played a leading role in the creation and expansion of many of MTVN’s domestic and international assets, including Nickelodeon, MTV, VH1, and Comedy Central. Additionally, Leslie is a strong believer that uniting diverse perspectives enhances creativity. This is a driving theme of her career, as she has championed projects like MTVN’s first global internal magazine and intranet site, and led a companywide initiative encouraging employees’ creative visions.

Leslie has been recognized for leading outstanding teams, whose works have influenced pop culture and been displayed in the Smithsonian. She has received hundreds of industry awards, and was honored by HOW magazine as directing one of America’s top in-house creative design studios. Additionally, she has guest-lectured about motivating creative teams in a business environment at the University of Pennsylvania’s Wharton School of Business.

Leslie serves on the board of directors of Rock and Wrap It Up!, which delivers extra food from events to shelters. She founded Project We Share, the group’s corporate donation arm, in 1993, and received the Lena and Joseph Mandelbaum Humanitarian Award in 2001, alongside former U.S. Secretary of Agriculture Dan Glickman. She supported the creation of the federal Food Donation Act, the core of which came from a Rock and Wrap It Up! position paper on fighting poverty in America. The act was signed into law June 19, 2008.

Leslie is also on the boards of Women’s Expressive Theater, a nonprofit arts organization that addresses women’s stereotypes in media, and Women’s Venture Fund, a nonprofit organization that helps women of diverse backgrounds establish thriving businesses in urban communities, by offering training, small business loans, and a network of business advisers to help women reach their business goals. Additionally, she serves on the board of Theatre Within, a not-for-profit performing arts organization dedicated to producing benefit shows for important causes. She has also worked to support such organizations as the T. J. Martell Foundation, New York Urban League, Rock the Vote, Children of Chernobyl, the Elizabeth Glaser Pediatric AIDS Foundation, and many more.

Why SCT: "While I have served on several boards, the prospect of serving on this one intrigued me as the mission of Second Chance Toys is a completely unique one. It is wonderful to know that our efforts help both children and the environment."

Bronna Lipton - World Languages Department, Scotch Plains Fanwood Public Schools

Bronna Lipton recently returned to teaching Spanish after a 20-year career in the corporate world. Since the early ’80s, she had been developing Hispanic marketing programs for both consumer packaged goods and healthcare clients.

Under her direction as vice president of Hispanic Media and Marketing at Burson-Marsteller/New York, New Coke was launched with spokesperson Julio Iglesias, Procter & Gamble produced a Hispanic music festival in Madison Square Garden, and Pfizer Pharmaceuticals began its long-term commitment to the Hispanic market.

Armed with long-standing relationships with Hispanic media and community influentials, Bronna co-founded LCG Inc. Early on, the integration of public relations, direct marketing, and sales promotion efforts became the agency’s point of difference. Bronna was responsible for the public relations and creative design capabilities and for developing the in-house media/publicity and broadcast production capabilities. Over a 10-year period, LCG introduced Hispanic marketing to most of the prominent book publishers in New York City, helped launch and build a successful Latin music club for Columbia House, facilitated and executed Hispanic alliances and sponsorships for various Pfizer product teams, and created a donor acquisition program for American Red Cross.

While most agencies were concentrating on Hispanic consumer advertising, LCG focused on its “below-the-line” marketing expertise, specializing in direct marketing and public relations. Following the LCG acquisition by Publicis Groupe, Bronna served as vice president at the newly formed Bienestar LCG Communications, which was subsequently merged with a sister company creating a top-ten multicultural communications agency.

A graduate of Northwestern University, Bronna has a B.A. in Spanish, augmented by a summer studies program at Universidad Iberoamericana in Mexico City and a practicum at Colegio Internacional de Carabobo in Valencia, Venezuela.

Why SCT: “It has been one incredible journey since the very first day that Sasha decided to do something about toys being thrown out at the curb. The continued growth and evolution of Second Chance Toys has been both exciting and a learning experience. The amazing reaction and reception to the organization, and the acute need that it fulfills, propel us forward with enthusiasm!”

Shelly Lipton - Chief GrownUp, GrownUpMarketing

Shelly brings considerable experience in direct and digital marketing, business development, and social media to strategic business engagements. His mastery of the entire spectrum of marketing gives him a particular vantage point that enables him to conceive and manage business concepts that integrate the ideal mix of communications touch points.

Shelly honed his integrated marketing skills early on when as a vice president at Young & Rubicam (Y&R) his responsibilities included strategic planning, involving integrated advertising, direct marketing, and public relations activities. As part of an internal marketing task force on the AT&T business, Shelly spent time with sister agencies including Wunderman, Y&R’s direct- marketing arm.

After nearly a decade in the corporate world, Shelly took to the entrepreneurial side and founded LCG to develop integrated direct-marketing initiatives targeting the U.S. Hispanic market. LCG attracted marquee clients, including Pfizer, Columbia House, Time-Life, and Johnson & Johnson, among others. Following years of double-digit growth, Publicis Groupe acquired LCG, and the newly formed Bienestar LCG Communications subsequently merged with a sister agency creating a top-ten multicultural marketing agency.

With a continued thirst for the start-up world, Shelly founded Community Direct, a direct marketing company where he developed a mobile-based customer acquisition platform and successful programs for MetLife, Together Rx Access, and PeoplePC Online.

After four years building Community Direct, Shelly left to become part of the executive leadership team at Grandparents.com. As chief marketing officer, he was responsible for directing growth strategies and the consumer and trade marketing for the premier online community. Under his leadership the company grew its subscriber base and monthly traffic tenfold. Following three years at Grandparents.com, Shelly formed GrownUpMarketing, a trade-marketing consultancy that includes top digital and social media companies as clients.

Why SCT: “As Second Chance Toys became a family affair, I quickly assumed the role as webmaster. After launching our website, it was exciting to witness firsthand the power of the Internet and watch Second Chance Toys grow exponentially as a result. It is a pleasure to devote time to growing an organization that is rooted in helping children and the environment. The evolution of Second Chance Toys is a confirmation that we all can make a difference if we put in the time and the effort.”

Craig Scott - Chief Executive/Entrepreneur

Craig possesses a broad range of pharmaceuticals marketing, sales, and general management experience on both the client and service sides, and in both Fortune 100 and entrepreneurial start-up organizations.

As CEO of TargetRx from 2008-2011, Craig restored business growth and guided the eventual strategic sale of the company. Prior to joining TargetRx, he was president of the Catalina Health Resource division of Catalina Marketing Corporation from 2004 until the leveraged buyout of the company in November 2007. During his tenure, he dramatically increased revenues and profits and led the transformation of Catalina Health Resource into the leading provider of direct-to-patient communication services in pharmacies nationwide.

Craig joined Catalina after nine years with Nelson Communications, where he established several new healthcare-marketing ventures, leading them from concept to implementation and commercial success.

Prior to his work at Nelson Communications, Scott spent 13 years with Johnson & Johnson, where he held a variety of marketing and management positions. Most notably at J&J, Craig served as vice president of marketing as well as a management board member for Vistakon, the J&J affiliate that launched ACUVUE®, the first disposable and best-selling contact lens in the world.

Craig received a B.A. in semiotics from Brown University and an M.B.A. from the Wharton School of the University of Pennsylvania.

Why SCT: “It has been a real pleasure working to build Second Chance Toys during the past few years and being a member of our board of directors. By now, Second Chance Toys is a labor of love for our whole family. The benefits of what we do as a charitable organization are so pure. We help the environment and we help deserving kids. What could be more rewarding than that? Working so hard with so many devoted people to recycle thousands of gently used plastic toys and get them into the hands of appreciative children and their families gives all of us at Second Chance Toys a warm, satisfied feeling of knowing we are doing what is right. And there is so much more to do! We have only scratched the surface of what is possible! Helping is what it is all about!”

Jerry Shereshewsky - Chief GrownUp, GrownUpMarketing

Jerry may be the only marketing executive in the burgeoning digital technology field who has invented a new brand of soda pop. Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. In 1981, at the dawn of the modern computer era, Jerry ran the Atari account at ad agency Young & Rubicam. He rose to senior vice president, working on such accounts as General Foods, Frito-Lay, Johnson & Johnson, and Gillette.

As vice president of marketing and special products at Bertelsmann Music Group, Jerry ran the company’s sales promotion efforts and created one of BMG’s first websites. During his tenure at direct-response giant Wunderman Worldwide, Jerry developed and launched Gevalia Kaffe for General Foods, the highly successful directly marketed coffee brand. He even conceived and helped create a soft drink brand, Mello Yello, for the Coca-Cola Company during a year in Atlanta. Jerry also served as a senior vice president at public relations powerhouse Burson-Marsteller.

He helped make Yoyodyne the premier direct-marketing promotion company online and made it so attractive to Yahoo! that Yahoo! bought it.

Jerry created and managed marketing for Media Sales at Yahoo! on a global basis, where he created, among other things, the Big Idea Chair award program. After nine years at Yahoo! he left to become CEO at Grandparents.com, and after three years there, he formed a trade-marketing consultancy called GrownUpMarketing.

He is on the advisory board for the AdCenter at Virginia Commonwealth University. He has served on the boards of the University of Wisconsin Business School, the New York Advertising Club, and the Direct Marketing Association. He is a graduate of the University of Wisconsin, where he received his degree in Russian history. He and his wife of 36 years live in their now empty nest with two boxers in North Salem, New York.

Why SCT: "My interest in Second Chance Toys began with a realization that 'recycling' has many meanings and aspects. Recycling perfectly good plastic toys for kids who otherwise wouldn't have them is as important as every other link in the recycling/sustainability chain; maybe more important."

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