Our Team

Second Chance Toys is kept up and running with the help of a number of great staff members and volunteers.

Bronna Lipton, Executive Director
Jennifer Cournoyer, Operations Manager
Dan Gervais, Chief Technology Officer
Jessalin Lam, Marketing Assistant
Kaitlin Bevins, Marketing Assistant


Bronna Lipton, Executive Director

Bronna Lipton returned to teaching Spanish after a 20-year career in the corporate world. Since the early ’80s, she had been developing Hispanic marketing programs for both consumer packaged goods and healthcare clients.

Under her direction as vice president of Hispanic Media and Marketing at Burson-Marsteller/New York, New Coke was launched with spokesperson Julio Iglesias, Procter & Gamble produced a Hispanic music festival in Madison Square Garden, and Pfizer Pharmaceuticals began its long-term commitment to the Hispanic market.

Armed with long-standing relationships with Hispanic media and community influentials, Bronna co-founded LCG Inc. Early on, the integration of public relations, direct marketing, and sales promotion efforts became the agency’s point of difference. Bronna was responsible for the public relations and creative design capabilities and for developing the in-house media/publicity and broadcast production capabilities. Over a 10-year period, LCG introduced Hispanic marketing to most of the prominent book publishers in New York City, helped launch and build a successful Latin music club for Columbia House, facilitated and executed Hispanic alliances and sponsorships for various Pfizer product teams, and created a donor acquisition program for American Red Cross.

While most agencies were concentrating on Hispanic consumer advertising, LCG focused on its “below-the-line” marketing expertise, specializing in direct marketing and public relations. Following the LCG acquisition by Publicis Groupe, Bronna served as vice president at the newly formed Bienestar LCG Communications, which was subsequently merged with a sister company creating a top-ten multicultural communications agency.

A graduate of Northwestern University, Bronna has a B.A. in Spanish, augmented by a summer studies program at Universidad Iberoamericana in Mexico City and a practicum at Colegio Internacional de Carabobo in Valencia, Venezuela.

Why SCT: “It has been one incredible journey since the very first day that Sasha decided to do something about toys being thrown out at the curb. The continued growth and evolution of Second Chance Toys has been both exciting and a learning experience. The amazing reaction and reception to the organization, and the acute need that it fulfills, propel us forward with enthusiasm!”

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Jennifer Cournoyer, Operations Manager

In her role as Operations Manager at Second Chance Toys, Jennifer Cournoyer supports a growing number of toy collection programs, events, and business development initiatives.  Jennifer maintains relationships with an ever-expanding community of followers on social media and fosters new relationships with potential sponsors and partners to help grow the SCT mission.

While studying at Rhode Island College, Jennifer has held positions in both the event planning and office management fields. She received a Bachelor of Arts degree in Communications/Public Relations and always intended to have a career that involved working with children and making a difference. At Second Chance Toys she combines these interests with her social media, events, marketing and management skills. 

Why SCT: "I grew up watching my parents volunteering their time to make a difference in any way that they could. I had always helped out as a child, but I couldn’t wait for an opportunity to have a career in which I could use my professional skills to make a difference. Second Chance Toys is changing the lives of children from coast to coast, all while helping the environment for future generations to come. For me, it really doesn’t get any better than that."

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Dan Gervais, Chief Technology Officer

Dan Gervais is a seasoned C-level technology and operations executive with over 20 years of experience building on-line Internet SaaS model business information systems for start-up organizations. He has deep knowledge of the software, hardware, and staffing challenges in designing, building, and supporting web products that handle large amounts of users, transactional data, content management, search systems, and advanced dynamic user profiles and access control. He has overseen application software development, UX, content development, product development, customer service, systems administration, cloud systems, vendor relationships, back office software and hardware design and implementation, communications systems, and data center management.

Currently working at RefluxMD as CTO he guides the entire technology and marketing efforts for this Health 2.0 startup.

Before joining RefluxMD he was in a similar role at TargetSafety for 8 years where he helped grow the company from startup to a multimillion dollar SaaS enterprise with many millions of hits per month.

He earned his undergraduate degree from University of California, San Diego and holds a Master’s in Business Administration from University of California, Irvine.
Dan also serves as President of the Eureka Springs community home owners association a 340 home suburban community in Escondido, CA

Why SCT: "I joined the team because Second Chance Toys has a wonderful vision of helping others as well as doing good for our planet. Sasha has inspired me and I hope to have the same type of drive and compassion in my 6 year old boy and girl twins. Giving and conservation are excellent values to instill in all people, plus having something that touches the numerous underprivileged children out there is an even better bonus."

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Jessalin Lam, Marketing Assistant

Jessalin Lam is a 2010 graduate of Baruch College with a Bachelors of Business Administration degree in marketing. After graduation, Jessalin took a position as a Sales Assistant for Empire Promotional Products. Lam was promoted to a Sales and Marketing Associate, responsible for developing strong relationships and selling various promotional products to clients such as GE, American Express, and Baruch College. Afterwards, she worked at Multicultural Marketing Resources performing sales, marketing and editorial assignments. She is currently the Director, Marketing and Sales for SoundView Broadcasting LLC. Additionally, Jessalin is a blogger for Ad Age On Campus and in her spare time volunteers to share her talents with Advertising Women in New York (AWNY) and Second Chance Toys.

Why SCT: "When I first heard about Second Chance Toys, I immediately wanted to learn more about how I can help. Since I love kids, I am also part of Big Brothers Big Sisters of New York and this volunteer opportunity was the perfect fit with flexibility. I enjoy giving time to help spread a smile to someone else and knowing that a child in need will be happy is a rewarding feeling. I encourage everyone to lend a hand to help others and the shared effort goes a long way"

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Kaitlin Bevins, Marketing Assistant

Kaitlin Bevins came to Second Chance Toys after taking some time off to have her first child. Kaitlin graduated in Public Relations from Penn State, and worked for five years at a PR agency that specialized in children’s products and toys. During college, Kaitlin spent a semester as an intern at her local United Way chapter, and after college she volunteered at a statewide outdoor non-profit organization in Madison, WI. Second Chance Toys proved to be a wonderful marriage of her passions—toys, non-profits, and a newfound interest in helping children.

Kaitlin now lives in the Detroit area with her husband and son, and works part-time as a social media manager. She is responsible for putting together the SCT newsletter and conducts and writes the spotlight interviews you see each issue.Kaitlin also looks forward to holding toy collections with her local Mom’s Club chapter, of which she is vice president.

Why SCT: "I'm so glad that I came across Second Chance Toys! I was interested in volunteering my time with an organization that shared my passions. I love that Second Chance Toys helps out children in need, all while saving countless toys from landfills and incinerators. Hearing stories from both the volunteers and the organizations who receive the toys is truly inspiring!"

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