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Second Chance Toys debuts in New York City

JgFirst NYC Affiliate Launched by Jocelyn Goldberg

Community service and “giving back” came to life for Jocelyn Goldberg a 7th-Grade Upper East-Sider last winter on a journey to Israel to celebrate the Bar Mitzvah of a close family friend.  Traveling together with a group of 12 families (60 in total), Jocelyn had the opportunity to visit the birthplace of her ancestors and learn Israel’s magnificent history.  Instrumental to her trip was learning about charity and the real meaning of “mitzvah” -- a Hebrew word that has come to express the act of human kindness.  While there, Jocelyn helped raise money for orphans at Yeshiva Kiryat Arba in the holy city of Hebron in the West bank near the Jordanian border.   She also helped prepare lunch for over 350 poor and homeless in Jerusalem at the Hazon Yeshaya Soup Kitchen.  The trip kindled a passion for reaching out and helping the needy which she brought home with her to New York City.

Now, Jocelyn is turning 13 and has chosen Second Chance Toys as a way she can do a mitzvah for under privileged children.  By establishing the NYC Affiliate, Jocelyn says she “hopes to bring the gift of joy and happiness to less fortunate children here in New York City”.

While Jocelyn is not in school, or finding new toy donations, she enjoys soccer, ice hockey, figure skating, horseback riding and preparing gourmet dinners for friends and family at home. 

To donate your gently used plastic toys you can reach Jocelyn by emailing her at